Brand story - Mercedes Benz
As a marketer I'm fascinated by stories told by brands about thier heritage. MERCEDES BENZ Do you know How Mercedes Benz got its name? How they got thier 3 pointed star logo? And how the man who invented the automobile (Karl Benz) is their founder? And how it took a gutsy woman (Bertha Benz), to promote the automobile to the masses? And do you know Mercedes, is named after the daughter of entrepreneur called Emil Jellineck? Karl Benz is widely regarded as "the father of the car", as well as the "father of the automobile industry". His Benz Patent-Motorwagen from 1885 is considered the first practical modern automobile and first car put into series production. He received a patent for the motorcar in 1886, the same year he first publicly drove the Benz Patent-Motorwagen. He was a prolific inventor. While designing what would become the production standard for his two-stroke engine, Benz patented the speed regulation system, the ignition using sparks with batte