Ola electric, a perfect digital business
https://youtu.be/w3-1_OyqdDs If you have 20 mins, watch this. Absolutely inspiring. I think this would become the Tesla of scooter industry. #Digital business #innovation #gogreen Some of you have listened to my sessions on leadership in digital era. I usually joke, you can't beat a light bulb by making a better and cheaper candle. Digital business is like that. I frequently refer to a book, by Ram Charan, on new rules for competing in digital age. ola founder with his ola scooter exhibits many of this. 1. Hyper scale. They can think market scaling 100x not 100% and a market which does not exist. He has already built the worlds largest scooter factory, bigger than Delhi and Mumbai airports put together. 2. They build personalised experiences starting with customer first (segment of one). See video you will understand how the scooter software changes for every user, he his wife, brirger, mom etc. also From colors, to types of use (speedster to economy users) he covered ...